Output 2007
Research articles in refereed specialist journals
International Retail and Marketing Review
Article Title
North EJ, Enslin C: 2007. Development of a conceptual model to alternative brand contact planning in the South African marketing and communications industry. 3 (1) / May, pp 28-41, Full Text
Jordaan Y: 2007. Information privacy issues: Implications for direct marketing. 3 (1) / May, pp 42-53, Full Text
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