Faculty of Natural and Agricultural Sciences
School of Agricultural and Food Sciences
Department of Consumer Science
de Klerk, HM
BSc(Huish) BSc(Hons)(Huish) MSc(Huish) PhD(Pret) - Associate Professor and Head
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 2853
Fax number: 012 420 2855
E-mail address: helena.deklerk@up.ac.za
Research Interests:
A social-psychological social-cultural approach in the study of human behaviour in textiles, clothing, foods, nutrition and interior merchandise
A marketing and consumer approach in the development of clothing, food and interior merchandise products for small business and retail markets in South Africa
Research Output:
Research articles in refereed specialist journals:
Jacobs BM, de Klerk HM: 2007. Understanding female consumers' risks perception for apparel purchasing on the Internet. Journal of Family Ecology and Consumer Sciences/Tydskrif vir Gesinsekologie en Verbruikerswetenskappe, 35, pp 47-58, Full Text
de Klerk HM, Tselepis TJ: 2007. The early adolescent female clothing consumer. Expectations, evaluation and satisfaction with fit as part of the appreciation of clothing quality.. Journal of Fashion Marketing and Management, 11 (3), pp 413-428.
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