Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Consumer behaviour - Research Output
Research articles in refereed specialist journals:
Van der Waldt DLR, Du Preez LD, Williams S: 2007. Gender differences of ethically charged product placements: The case of tobacco, alcoholic beverages and weaponry.. Commercium Journal, / December..
North EJ, Birkenbach T, Slimmon K: 2007. The role of parent-child communication styles and gender on family buying decisions : an exploratory study. Southern African Business Review, 11 (2) / Aug, pp 1-18, Full Text
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