Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Services Marketing - Research Output
Research articles in refereed specialist journals:
Jordaan Y: 2006. Protecting Consumer Private in the Company's best interest. Australasian Marketing Journal, 14 (1), pp 39-61.
Papers in refereed, published conference proceedings:
Kotzé TG, Nothnagel B, Sammons C, van Heerden CH: 2006. The influence of servicescape factors on quality perceptions at selected leisure events. In 13th International Conference on Retailing and Services Science, European Institute for Retailing and Service Research, pp 1-22.
Swart MP, van Heerden CH: 2006. Service quality: A survey amongst convention consumers at the CSIR International Convention Centre. In 18th Annual Conference of the South African Institute of Management Scientists: Demystifying the Art of Management... through Research, University of Stellenbosch, pp 279-303.
|
