Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Jordaan, Y
MCom(Personeelbestuur)(Pret), DCom(Bemarking)(Pret) - Professor
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 2997
Fax number: 012 362 5085
E-mail address: yolanda.jordaan@up.ac.za
Research Interests:
Strategic marketing management
Consumer behaviour
Research Output:
Research articles in refereed specialist journals:
Jordaan Y: 2006. Protecting Consumer Private in the Company's best interest. Australasian Marketing Journal, 14 (1), pp 39-61.
Jordaan Y, Simpson MN: 2006. Consumer innovativeness among females in specific fashion stores in the Menlyn shopping centre. Journal of Family Ecology and Consumer Sciences/Tydskrif vir Gesinsekologie en Verbruikerswetenskappe, 34 (1), pp 32-40.
Papers in refereed, published conference proceedings:
Jordaan Y: 2006. Determining where and how privacy matters: Implications for direct marketing. In 18th Annual Conference of the South African Institute of Management Scientists: Demystifying the Art of Management... through Research, University of Stellenbosch, pp 455-457.
Dolnicar S, Jordaan Y: 2006. Consumer Information Privacy: A Building Block for Marketing Leadership. In Advancing Theory, Maintaining Relevance (ANZMAC), Australian and New Zealand Marketing Academy, pp 645-650.
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