Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
van Heerden, CH
BSc(Agric) BCom(Hons) MCom(Pret) DCom (Pret) - Associate Professor
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 3145
Fax number: 012 362 5085
E-mail address: neels.heerden@up.ac.za
Research Interests:
Strategic marketing management
Research Output:
Papers in refereed, published conference proceedings:
Kotzé TG, Nothnagel B, Sammons C, van Heerden CH: 2006. The influence of servicescape factors on quality perceptions at selected leisure events. In 13th International Conference on Retailing and Services Science, European Institute for Retailing and Service Research, pp 1-22.
Swart MP, van Heerden CH: 2006. Service quality: A survey amongst convention consumers at the CSIR International Convention Centre. In 18th Annual Conference of the South African Institute of Management Scientists: Demystifying the Art of Management... through Research, University of Stellenbosch, pp 279-303.
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