Faculty of Economic and Management Sciences
School of Management Sciences
Department of Business Management
Botha, M
BCom(Cum Laude)(Pret) MPhil Ent - Lecturer
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 4774
Fax number: 012 362 5198
E-mail address: melodi.botha@up.ac.za
Research Interests:
Small Business Management
Marketing
Research Output:
Chapters in books:
Botha M: 2005. Creativity and opportunity recognition. In Tourism Entrepreneurs, (2), Juta & Co. Ltd., pp 26-39.
Botha M: 2005. Starting your own business. In Tourism Entrepreneurs, (3), Juta & Co. Ltd, pp 40-51.
Botha M: 2005. The business plan. In Tourism Entrepreneurs, (4), Juta & Co. Ltd, pp 54-74.
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