Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Marketing Communication - Research Output
Research articles in refereed specialist journals:
Van der Waldt DLR: 2005. The role of product placement in feature films and broadcast television programmes: an IMC perspective. Communicare: Journal for Communication Sciences in Southern Africa/Tydskrif vir Kommunikasiewetenskappe in Suider-Afrika, 24 (1) / Jul, pp 1-16.
Steyn B, Grobler AF, Cilliers B: 2005. A Theoretical framework for the concept of 'Internet strategy'. Communicare: Journal for Communication Sciences in Southern Africa/Tydskrif vir Kommunikasiewetenskappe in Suider-Afrika, 24 (1) / Jul, pp 20-48.
Price G, Bezuidenhout L: 2005. Communication and leader-member exchange: a South African case study. Communicare: Journal for Communication Sciences in Southern Africa/Tydskrif vir Kommunikasiewetenskappe in Suider-Afrika, 24 (1) / Jul, pp 1-19.
Papers in refereed, published conference proceedings:
Swart MR, Venter PF: 2005. BEE: Lessons from the 16th Century Protestant Reformation in the Netherlands. In SAIMS Conference 2005: Managerial challenges for black economic empowerment, University of the Free State, p. Printed on CD.
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