Faculty of Natural and Agricultural Sciences
Department of Consumer Science
Donoghue, S
B(Huish)(Pret) B(Hons)(Huish)(Pret) M(Huish)(Pret) - Lecturer
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 2488
Fax number: 012 420 2855
E-mail address: sune.donoghue@up.ac.za
Research Interests:
A social-psychological social-cultural approach in the study of human behaviour in textiles, clothing, foods, nutrition and interior merchandise
A marketing and consumer approach in the development of clothing, food and interior merchandise products for small business and retail markets in South Africa
Research Output:
Research articles in refereed specialist journals:
Sonnenberg N, Erasmus AC, Donoghue S: 2011. Significance of environmental sustainability issues in consumers' choice of major household appliances in South Africa. International Journal of Consumer Studies, 35 (2), pp 153-163.
Erasmus AC, Donoghue S, Sonnenberg N: 2011. The pertinence of status factors in consumers' consideration of major household appliances. Journal of Family Ecology and Consumer Sciences/Tydskrif vir Gesinsekologie en Verbruikerswetenskappe, 39, pp 47-55, Full Text
Donoghue S, Erasmus AC, Sonnenberg N: 2011. Consumers in an emerging market's consideration of status factors when judging major household appliances.. Nurture: Research Journal for Human Civilization, p. Online.
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