Faculty of Natural and Agricultural Sciences
Department of Consumer Science
A marketing and consumer approach in the development of clothing, food and interior merchandise products for small business and retail markets in South Africa - Research Output
Research articles in refereed specialist journals:
Jacobs BM, de Klerk HM: 2010. Online apparel shopping behaviour of South African professional women: the role of consumers' apparel shopping scripts. International Journal of Consumer Studies, 34 (3), pp 255-264, Full Text
Erasmus AC, Mathunjwa GQ: 2010. Idiosyncratic use of credit facilities by consumers in an emerging economy. International Journal of Consumer Studies, 34 / November, pp 1-13.
Erasmus AC: 2010. Customer service in appliance sales departments of selected prominent retail outlets: Store manager, sales personnel and customer perspectives. Journal of Family Ecology and Consumer Sciences/Tydskrif vir Gesinsekologie en Verbruikerswetenskappe, 38, pp 30-42, Full Text
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