Faculty of Economic and Management Sciences
Department of Marketing and Communication Management
Customer Service - Research Output
Research articles in refereed specialist journals:
Steyn P, Pitt L, Strasheim A, Boshoff C, Abratt R: 2010. A cross-cultural stury of the perceived benefits of a retailer loyalty scheme in Asia. Journal of Retailing and Consumer Services, 17 (5) / September, pp 355-373, Full Text
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