Output 2008
Research articles in refereed specialist journals
Latin American Advances in Consumer Research
Article Title
Gothan A, Erasmus AC: 2008. Customers' evaluation of the service quality of the appliance sales departments of retail stores in a South African context. 2, pp 61-70.
Sonnenberg N, Erasmus AC: 2008. Exploring the role of retailer image and store brands as extrinsic cues in young urban consumers' choice of interior textile products. 2, pp 71-76.
Erasmus AC, Lebani K: 2008. The effect of store cards on buyer behaviour: is it a matter of ignorance or abuse?. 2, pp 156-158.
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