Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Strategic communication management - Research Output
Research articles in refereed specialist journals:
Steyn P, van Heerden G, Pitt L, Boshoff C: 2008. Meet the Bloggers: Some characteristics of serious bloggers in the Asia-Pacific region, and why PR Professional might care about them. Public Relations Quarterly, 52 (3), pp 39-44.
Chapters in books:
Rensburg RS: 2008. Public relations research and evaluation in Africa. In Public relations metrics: Research and evaluation. Bledcom 2005, (13), Routledge Taylor & Francis Group, pp 252-263.
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