Output 2007
Research articles in refereed specialist journals
African Journal of Business Management (AJBM)
Article Title
Van der Waldt DLR, Du Toit LS, Redelinghuys R: 2007. Does branded product placement in film enhance realism and product recognition by consmers?. 1 (3) / May, pp 19-25, Full Text
Van der Waldt DLR, Schleritzko NEA, Van Zyl K: 2007. Paid versus unpaid celebrity endorsement in advertising: An exploration.. 1 (7) / October, pp 185-191, Full Text
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