Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Strategic communication management - Research Output
Research articles in refereed specialist journals:
Van der Waldt DLR, De Beer N, Du Plessis N: 2007. Attitudes towards attractive and credible celebrities in advertisements: a survey amongst students. Communicare: Journal for Communication Sciences in Southern Africa/Tydskrif vir Kommunikasiewetenskappe in Suider-Afrika, 26 (1) / Jul, pp 44-58, Full Text
Van der Waldt DLR, Van Heerden G: 2007. Financial Communication to retirement fund members: A survey among trustees and member stakeholders. Communicatio: South African Journal for Communication Theory and Research/Suid-Afrikaanse Tydskrif Vir Kommunikasieteorie en Navorsing, 33 (1), pp 152-168, Full Text
Niemann-Struweg I, Grobler AF: 2007. Obstacles to integrated communication (IC) implementation: critiques on existing models and recommendations for a new South African model. Southern African Business Review, 11` (3) / Dec, pp 56-73, Full Text
Papers in refereed, published conference proceedings:
Coetzee EM: 2007. Business-NGO partnerships: A one-night stand? Or a strategic alliance to sustain corporate reputation?. In Proceedings of the 19th Annual Conference of the Southern Africa Institute for Management Scientists (SAIMS). Future Business Leadership Challenges, / 19-21 September, University of Johannesburg on CD, pp 2-13 (Electronic).
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