Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Product Management - Research Output
Research articles in refereed specialist journals:
Van der Waldt DLR, Du Toit LS, Redelinghuys R: 2007. Does branded product placement in film enhance realism and product recognition by consmers?. African Journal of Business Management (AJBM), 1 (3) / May, pp 19-25, Full Text
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