Research 2007

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Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management

Services Marketing - Research Output

Research articles in refereed specialist journals:

Wood K, van Heerden CH: 2007. The relationship between eService quality, eValue, eSatisfaction and eLoyalty in online tourism portals. South African Journal of Economic and Management Sciences (SAJEMS), 10 (3) / Sep, pp 281-297, Full Text

 

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