Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Customer Service - Research Output
Research articles in refereed specialist journals:
Van Jaarsveld C, van Heerden CH: 2007. The relationship between selected marketing mix elements and overall customer satisfaction in South African banks. Commercium Journal, 8 (1) / December..
Niemann-Struweg I, Meintjies C, Grobler AF: 2007. Do South African public relations agencies deliver excellent PR services?: A quantitative survey. Communitas: Journal for Community Communication/ Joernaal vir Gemeenskapskommunikasie, 12 / Dec, pp 153-173, Full Text
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