Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Consumer behaviour - Research Output
Research articles in refereed specialist journals:
North EJ, Croesser V: 2006. The influence of background music on patrons in a South African coffee shop setting. International Retail and Marketing Review, 2 (1) / June, pp 1-10.
Jordaan Y, Simpson MN: 2006. Consumer innovativeness among females in specific fashion stores in the Menlyn shopping centre. Journal of Family Ecology and Consumer Sciences/Tydskrif vir Gesinsekologie en Verbruikerswetenskappe, 34 (1), pp 32-40.
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