Faculty of Economic and Management Sciences
School of Management Sciences
Department of Tourism Management
Selected Highlights from Research Findings
In accordance with its vision to undertake relevant research that addresses contemporary tourism and events management issues, the department of tourism management is embarking on a longer-term education and research programme related to the responsible management of mega events, with particular reference to the envisaged legacies related to the hosting of the 2010 soccer world cup. As part of this longer-term programme, research projects that were conducted during 2007, among stakeholders in the City of Tshwane, and which involved postgraduate students, focussed on two key important aspects related to the successful hosting of the 2010 soccer world cup. In the first research project, the possible contributions of cultural and heritage tourism within the context of the 2010 event were explored. Based on an analysis of best-practice mega-event case studies and a rigorous qualitative research process, a model and strategic guidelines were postulated to assist the City of Tshwane and other host cities to optimally leverage cultural and heritage tourism opportunities in a responsible manner within the context of a mega event. The second research project explored the dual relationship between climate change and the 2010 soccer world cup. This study clearly indicated that it is of crucial importance to consider climate change and its effect on mega events such as the 2010 event, as well as the effect that mega events can have on climate change. An environmental management system was proposed for public and private sector stakeholders to ensure that operations related to the hosting of the event are conducted in a sustainable manner.
Contact person: Prof ET Heath.
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